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	<title>The Elfster Blog &#187; Interviews</title>
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		<title>Joy to the Dorm: College Gift Exchange Goes Global</title>
		<link>http://www.elfster.com/blog/joy-to-the-dorm-post-grad-gift-exchange-goes-global/</link>
		<comments>http://www.elfster.com/blog/joy-to-the-dorm-post-grad-gift-exchange-goes-global/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:56:54 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Elfster Spotlight]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[college gift exchange]]></category>
		<category><![CDATA[college secret santa]]></category>
		<category><![CDATA[Elfster Secret Santa]]></category>
		<category><![CDATA[Elfster spotlight]]></category>
		<category><![CDATA[elfster user story]]></category>
		<category><![CDATA[Elfster users]]></category>
		<category><![CDATA[global secret santa]]></category>

		<guid isPermaLink="false">http://www.elfster.com/blog/?p=4247</guid>
		<description><![CDATA[Amid the usual batch of Black Friday horror stories and obligatory tales of “buyer beware”, Elfster has managed to find one textbook case of gift-giving gone good this holiday season. As the inaugural post of our Elfster Spotlight blog series, we’re sharing the story of two longtime users who are now celebrating their 5th annual Elfster gift exchange… with 12 of their closest college classmates! When Mariam Shahab and Erika Lam were freshmen at Boston [...]]]></description>
			<content:encoded><![CDATA[<h4><a href="http://blog.elfster.com/wp-content/uploads/2011/11/Elfster-Spotlight-The-College-Classmates-of-14C3.jpg"><img style="background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="Elfster Spotlight- The College Classmates of 14C" border="0" alt="Elfster Spotlight- The College Classmates of 14C" align="left" src="http://blog.elfster.com/wp-content/uploads/2011/11/Elfster-Spotlight-The-College-Classmates-of-14C_thumb3.jpg" width="244" height="158" /></a></h4>
<p><i>Amid the usual batch of <u><a href="http://news.blogs.cnn.com/2011/11/28/gotta-watch-shopping-frenzy/?iref=allsearch" target="_blank">Black Friday horror stories</a></u></i> <i>and obligatory tales of “buyer beware”, Elfster has managed to find one textbook case of gift-giving gone good this holiday season. As the inaugural post of our <u><a href="http://www.elfster.com/blog/elfster-spotlight-call-for-nominations/" target="_blank">Elfster Spotlight</a></u> blog series, we’re sharing the story of two longtime users who are now</i> <i>celebrating their 5<sup>th</sup> annual Elfster gift exchange… with 12 of their closest college classmates!</i></p>
<p>When <u><a href="http://www.twitter.com/Mshahab" target="_blank">Mariam Shahab</a> </u>and <u><a href="http://www.twitter.com/ErikaKayLam" target="_blank">Erika Lam</a></u> were freshmen at Boston University, the two Communications majors formed a unique and lasting bond with their college dorm neighbors: Caty, Constance, Sarah, Julia, Alice, Caitlin, Emilie, Steph, Shannon, Lori, Michelle, and Becky. Clearly in need of a more concise nickname, the group called themselves “14C” for short.</p>
<p>“We all lived on the same floor of a huge freshmen dormitory,” explains Mariam, who is now a Communications professional living in Dallas. “Our name, 14C, originated from the fact that we lived on the 14th floor of Tower C in the building. Coincidentally, there were also 14 girls in our tight knit ‘family.’” </p>
<p><a href="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange.jpg"><img title="14C Gift Exchange" border="0" alt="14C Gift Exchange" align="right" src="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange_thumb.jpg" width="144" height="152" /></a>That December, the group of friends, all freshmen Communications majors at BU, chose to begin a holiday tradition to help ease their end-of-semester stresses. As Erika recalls, “We decided to start a Secret Santa gift exchange &#8211; to get our mind on the holidays and off of exams! We did it the old-fashioned way our first year, literally drawing names out of a hat.”</p>
<p>The approach was adequate for the time being, but as the group discovered, the standard Secret Santa name draw had some real drawbacks once the group was dispersed and moved out of the dorm. This inspired the tech-savvy Mariam to give <u><a href="http://www.elfster.com/" target="_blank">Elfster’s online Secret Santa organizer</a></u> a shot. </p>
<p>“After freshmen year,” Mariam says, “our living situations started shifting and we moved all over campus. That being said, it was, of course, easier to draw names through Elfster.” She adds, “Using Elfster let me control exchange aspects like not having roommates draw each other. And it remembers year over year draws and prevents people from getting the same person each time.”</p>
<p>The ladies of 14C have since finished school and moved away from Boston, but thanks to Elfster, they are still keeping their college tradition alive almost 4 years later. Mariam says the group remains as close-knit as ever, even though they are now far-stretched geographically. </p>
<p><a href="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange-2.jpg"><img title="14C Gift Exchange 2" border="0" alt="14C Gift Exchange 2" align="right" src="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange-2_thumb.jpg" width="147" height="151" /></a>“Since graduation last year,” Mariam says, “we’ve settled all over the US &#8211; from Dallas and New York to Los Angeles and Shanghai. Regardless of distance, our friendship has kept up over the years.”</p>
<p>Although Elfster has helped the group to maintain this bond, Mariam says the exchanges have been known to become competitive, too, with some of the friends trying to ascertain their Secret Santa’s identity well before the final swap. </p>
<p>“As with any good secret gift exchange,” she admits, “we always have a few friends who try to figure out who has who.”</p>
<p>All of this begs the question: Has Mariam ever exploited her position as exchange organizer to drop “helpful hints” to the devious detectives of the group? No way, she says.</p>
<p>According to Mariam, “They would often try to get me to use my admin/exchange host rights to confirm their algorithm of clues matching friends up.” But in the end, she says, “I didn’t succumb.” </p>
<p><a href="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange-3.jpg"><img title="14C Gift Exchange 3" border="0" alt="14C Gift Exchange 3" align="right" src="http://blog.elfster.com/wp-content/uploads/2011/11/14C-Gift-Exchange-3_thumb.jpg" width="220" height="166" /></a>The good-natured guessing game will continue this holiday season, it appears, as the women of 14C plan their latest gift exchange on Elfster. “This year marks our fifth year of 14C Secret Santa!” Erika says.</p>
<p>The women of 14C all agree, Elfster is a great way to stay in touch over the holidays, as well as over the years. “We’ve had great experiences with Elfster. Using it to set up our gift exchanges helped bridge our busy schedules in college and now our distances across the country and globe.”</p>
<h5>Photos courtesy of: Mariam Shahab and Erika Lam</h5>
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		<title>An Open Letter From the Easter Bunny</title>
		<link>http://www.elfster.com/blog/an-open-letter-from-the-easter-bunny/</link>
		<comments>http://www.elfster.com/blog/an-open-letter-from-the-easter-bunny/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 18:52:03 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Easter Bunny]]></category>
		<category><![CDATA[Easter Bunny joke]]></category>
		<category><![CDATA[Easter fun]]></category>
		<category><![CDATA[Easter humor]]></category>
		<category><![CDATA[The Easter Bunny]]></category>

		<guid isPermaLink="false">http://blog.elfster.com/?p=3964</guid>
		<description><![CDATA[To My Adoring Public, It has come to my attention that my approval rating has taken a dive down the proverbial rabbit hole in recent weeks.&#160; While I’ve still got a good number of “believers, the Facebook polls don’t lie. My agent seems to think this little slump might have something to do with my escapades in the off-season. (Hey, I’m a rabbit.) He’s even gone so far as to suggest a quick visit to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full" title="An Open Letter From the Easter Bunny" border="0" alt="An Open Letter From the Easter Bunny" src="http://blog.elfster.com/wp-content/uploads/2011/04/An-Open-Letter-From-the-Easter-Bunny_thumb.jpg" width="163" height="244" /></p>
<p>To My Adoring Public,</p>
<p>It has come to my attention that my approval rating has taken a dive down the proverbial rabbit hole in recent weeks.&#160; While I’ve still got a good number of “believers, the <a href="http://www.facebook.com/elfster" target="_blank">Facebook polls don’t lie</a>.</p>
<p>My agent seems to think this little slump might have something to do with my escapades in the off-season. (Hey, I’m a rabbit.) He’s even gone so far as to suggest a quick visit to the vet to correct the problem. With my bunnyhood at stake, I feel that I must offer some explanation of my behavior.</p>
<p>Having to live up to the impossibly white and downy fluff of the bunnies featured in Cadbury ads, and the boundless enthusiasm of the Energizer mascot in commercials, I have to say, I’m under an awful lot of pressure. Not normally prone to “performance anxiety”, you can imagine the toll this has taken on my self-esteem.</p>
<p>That is why I humbly ask for a little recognition. I would greatly appreciate your continued support in Easters to come… Those colored eggs don’t hide themselves, you know!</p>
<p>Sincerely,    <br />The Easter Bunny</p>
<p>PS- I hear Santa gets cookies…</p>
<h5>&#160;</h5>
<p>&#160;</p>
<h5>Photo credits: <a href="http://www.flickr.com/photos/notsogoodphotography/3058866282/" target="_blank">Ibrahim Iujaz</a></h5>
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		<title>Planning a Halloween to Bark About</title>
		<link>http://www.elfster.com/blog/a-halloween-to-bark-about/</link>
		<comments>http://www.elfster.com/blog/a-halloween-to-bark-about/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 21:26:00 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[halloween to bark about]]></category>
		<category><![CDATA[pet's holiday plans]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[pets plans for Halloween]]></category>

		<guid isPermaLink="false">http://blog.elfster.com/?p=2500</guid>
		<description><![CDATA[This week, as we stock up on sweets and play the &#34;Monster Mash&#34; on repeat, our four-legged friends are making their own holiday preparations.&#160; We invited special guest blogger, Barkley, to give us a pooch’s perspective on the Halloween tradition. Here’s what he had to say… Sure. It’s easy to “blame the dog” for holiday mishaps. I’ll admit, I was out of line to drink up the last of the Christmas tree water. And freaking [...]]]></description>
			<content:encoded><![CDATA[<p>This week, as we stock up on sweets and play the &quot;Monster Mash&quot; on repeat, our four-legged friends are making their own holiday preparations.&#160; We invited special guest blogger, Barkley, to give us a pooch’s perspective on the Halloween tradition. Here’s what he had to say…</p>
<p><em><font size="3"><a href="http://blog.elfster.com/wp-content/uploads/2011/10/Planning-a-Halloween-to-Bark-About.jpg"><img title="" border="0" alt="" align="left" src="http://blog.elfster.com/wp-content/uploads/2011/10/Planning-a-Halloween-to-Bark-About_thumb.jpg" width="244" height="184" /></a></font></em></p>
<p><em><font size="3"></font></em></p>
<p><font size="3"><strong>Sure. It’s easy to “blame the dog” for holiday mishaps. I’ll admit, I was out of line to drink up the last of the Christmas tree water. And freaking out at the sight of your festive Fourth of July sparklers was, in retrospect, uncalled for. But I maintain, last Halloween I was only trying to help enhance the festivities. </strong></font></p>
<p><font size="3"><strong>You may or may not remember, but I put an awful lot of effort into “setting the mood.”&#160; First, I secured the perimeter of the yard, laboriously marking our territory in no uncertain terms. Pranksters and trespassing troublemakers abound on Halloween, and I wasn’t about to let them have their jollies…</strong></font></p>
<p><font size="3"><strong>When that job was done, I commissioned the work of Snickers the cat to spruce up the draperies with a “tattered and torn” motif. I still think that it was appropriate design choice for the haunted house feel I was going for. It must have worked too, judging from Mom’s screaming!</strong></font></p>
<p><font size="3"><strong><img title="Photo: Cory Schmitz" alt="&quot;Snow day!&quot;" align="right" src="http://blog.elfster.com/wp-content/uploads/2010/10/catinwindow.jpg" width="101" height="152" />While Snickers was busy with the blinds, I put my own paws to work in the yard. Thinking I’d go all-out on the macabre Halloween theme, I dug a decorative grave or two, which I have to say, looked pretty authentic. To kick it up a notch, I filled each trench with the mangled remains of a few long departed squeaky toys.</strong></font></p>
<p><font size="3"><strong>After a good while of digging ditches, I hopped on the couch, where I decided it was time to start shedding. The original plan was to craft a miniature army of “furball monsters” to drift mysteriously around the house. Unfortunately, this attempt was thwarted when some wise guy (Dad) dragged out the vacuum.</strong></font></p>
<p><font size="3"><strong>Next, I warmed my vocal chords to provide an eerie ambient soundtrack to the night’s festivities. Barricading myself in the bathroom, I howled until I was practically blue in the face. The makeshift echo chamber really lent a ghostly resonance to my moans, which couldn’t help but chill the spine. But I didn’t stop there. Even when settling down for a nap, I made no effort to conceal my usual snoring. Believe me, this made some pretty scary sounds too!</strong></font></p>
<p><font size="3"><strong><img title="Photo: Liz West" alt="Reflected Candy Corn" align="right" src="http://blog.elfster.com/wp-content/uploads/2010/10/reflectedcandycorn.jpg" width="166" height="110" />So, here we are a year later, and believe it or not, I’ve yet to receive a single “thank you”. But I won’t let that dampen my mood. I’ve got big plans for this year!</strong></font></p>
<p><font size="3"><strong>I think I’ll start by knocking over the candy dish&#8230;</strong></font></p>
<h6>Photo credits: <a href="http://www.flickr.com/photos/istolethetv/4044970119/  " target="_blank">istolethetv on Flickr</a>, <a href="http://www.flickr.com/photos/coryschmitz/3118635735/   " target="_blank">Cory Schmitz</a>, <a href="http://www.flickr.com/photos/calliope/284904042/in/photostream/" target="_blank">Liz West</a></h6>
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		<title>Special Feature: Slow Christmas Blog &#8211; What’s Your Reason For The Season?</title>
		<link>http://www.elfster.com/blog/special-feature-slow-christmas-blog-what%e2%80%99s-your-reason-for-the-season/</link>
		<comments>http://www.elfster.com/blog/special-feature-slow-christmas-blog-what%e2%80%99s-your-reason-for-the-season/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 23:53:16 +0000</pubDate>
		<dc:creator>Bee</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Recipes]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://blog.elfster.com/?p=1492</guid>
		<description><![CDATA[Everyone celebrates the holiday season their own way, with individual traditions that make it unique for themselves and loved ones! In the past few decades, a big part of Christmas has become focused on bigger trees, better decorations, snazzier presents. They make these some of the funnest months of the year, but sometimes it’s nice to be reminded of the simple and significant reasons to celebrate and enjoy our vacations. Save your money, your planet, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://slowchristmas.org/"><img class="size-full wp-image-1493 aligncenter" style="border: 1px solid #ddd;" title="Slow Christmas" src="http://blog.elfster.com/wp-content/uploads/2009/12/Untitled-1.jpg" alt="Slow Christmas" width="420" height="468" /></a></p>
<p>Everyone celebrates the holiday season their own way, with individual traditions that make it unique for themselves and loved ones! In the past few decades, a big part of Christmas has become focused on bigger trees, better decorations, snazzier presents. They make these some of the funnest months of the year, but sometimes it’s nice to be reminded of the simple and significant reasons to celebrate and enjoy our vacations.</p>
<p>Save your money, your planet, your time, and your sanity by rediscovering the meaning of Christmas! <a href="http://slowchristmas.org/about-porter/" target="_blank">Porter McConnell</a>, Christmas enthusiast, offers these reminders on her personal and informative blog called <a href="http://slowchristmas.org/" target="_blank">Slow Christmas</a>.</p>
<p>Porter notes that the average family spends $1,400 on Christmas each year, and you don’t have to pay that chunk of change just to have fun with your loved ones. She focuses on spending quality time with them, creating traditions:</p>
<p><em>“When you think about it, what we like about giving and receiving gifts is the thought put into it, and the feeling of being loved.”</em></p>
<p>The blog highlights homemade gifts and recipes, and tips to help busy families spend quality time without spending money. Readers can pledge to give an experience gift, a donation, or something they made instead of just one obligatory gift this year. Furthermore, she encourages families to go green, support small businesses if possible, and do something for charity. Her philosophy is totally aligned with ours here at Elfster, because we all need more ways to avoid unwanted gifts and simplify our gift-giving routines!</p>
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		<title>GameStop Holiday Video Game Q&amp;A</title>
		<link>http://www.elfster.com/blog/gamestop-holiday-video-game-qa/</link>
		<comments>http://www.elfster.com/blog/gamestop-holiday-video-game-qa/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 22:59:49 +0000</pubDate>
		<dc:creator>elfster</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://blog.elfster.com/?p=302</guid>
		<description><![CDATA[&#160; If you have kids that love video games, you&#8217;ve surely got a lot of questions as we approach the holidays.&#160; Today we had a chance to catch up with Betty Shock.&#160; She is Regional Vice President at GameStop, and we asked her some questions that are probably on your mind.&#160; Many thanks to Betty for taking the time to lend us her expert opinion and make our last minute game shopping a bit easier! [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-weight: normal;">If you have kids that love video games, you&#8217;ve surely got a lot of questions as we approach the holidays.&nbsp; Today we had a chance to catch up with Betty Shock.&nbsp; She is Regional Vice President at GameStop, and we asked her some questions that are probably on your mind.&nbsp; Many thanks to Betty for taking the time to lend us her expert opinion and make our last minute game shopping a bit easier!<br /></span></strong></p>
<p><em><strong></strong></em></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> &#8211; <strong>What will be most popular this holiday?&nbsp; What games will be the hardest to find?</strong></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">We continue to see a great deal of interest in the Nintendo Wii this holiday season. While these are still available at GameStop stores nationwide, we encourage people who are interested in the Wii should not wait as it continues to be in demand and hard to find. We&rsquo;re also seeing a great deal of interest in Nintendo&rsquo;s Wii Fit as the concept of &ldquo;gamercising&rdquo; &ndash; or exercising using video games &ndash; gains traction, which often makes the Wii Fit hard to come by. </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Other popular games this holiday season in the traditional video game category include <em>Gears of War 2, Call of Duty: World at War, Fable 2</em> and <em>World of Warcraft: Wrath of the Lich King</em>. And sports games such as <em>Madden NFL &rsquo;09</em> and <em>Tiger Woods PGA Tour 09 All-Play </em><span>remain hot.</span></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span></p>
<p><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">- Families will be looking for ways to save this holiday. What promotions, if any, will GameStop offer their customers?</span></strong></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Everyone is looking to save this season and GameStop definitely has a number of value options available. To start, GameStop has a wide selection of new and used games &ndash; and this holiday season has more than 2,500 titles under $20.00! These titles include some of the hottest new releases and accessories designed to fit even the smallest of budgets.</span></p>
<p></span></span></p>
<p><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">- What is the right age for kids to be introduced to gaming and what are kid friendly titles that might be educational?</span></strong></p>
<p><strong></strong></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Interest in video games can start at a very early age. In fact, more than 90 percent of the games in stores today are rated appropriate for ages 13 and under. </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">While we encourage parents to decide what is best for their own families, there are a wide range of games that cater to the younger demographic that provide educational value as well as enjoyment for the player. Games including the <em>Brain Quest</em> series, which </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">specialize in an age-appropriate curriculum-based activities, and </span><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Big Brain Academy: Wii Degree</span></em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> encourage and inspire younger children to enjoy learning with fun number games and word puzzles.<span> </span></span></p>
<p>&nbsp;</p>
<p><strong><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">- What are the biggest trends this season? Are their any games that get the entire family involved?</span></strong></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">This season we&rsquo;ve seen tremendous growth in the casual gaming arena.<span> </span>The traditional genres such as racing, sports, and shooters are still popular however; new categories for the casual gamer have emerged including music, fitness, cooking and puzzles. </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">The hot video games in these categories include: </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Music games such </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">as <em>Guitar Hero: World Tour</em>, <em>Rock Band 2 </em>and <em>Wii Music; </em>s</span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">ports titles such as </span><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Tiger Woods All-Play 09 </span></em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">and</span><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> <span>Madden NFL 09;</span></span></em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> cooking games such as </span><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Cooking Mama: World Kitchen </span></em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">and<em> </em></span><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Iron Chef America: Supreme Cuisine; </span></em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">and puzzle games like <em>Big Brain Academy: Wii Degree</em> and <em>Brain Quest.</em></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">To help make shopping for these new game genres easier for gift givers, GameStop has also created an online holiday gift guide and a &ldquo;hint generator&rdquo; to help ensure everyone gets the games they want. Test it out for yourself at <a href="http://www.hintorelse.com/">www.hintorelse.com</a>. </span></p>
<p>&nbsp;<span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><br /> <strong>- What types of games seem to interest kids these days (e.g. action, sports, music, role playing)?</strong></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">According to the Entertainment Software Association, 85 percent of all games sold in the U.S. last year were rated E for Everyone, E 10+ or T for teen, giving kids today a great deal to choose from!</span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Social games like <em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Guitar Hero: World Tour, Rock Band 2, </span></em><em>Mario Kart<em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> </span></em></em><em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-style: normal;">and </span></em><em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">DanceDance Revolution </span></em>that the entire family can enjoy together are especiallysought after. These games encourage multiplayer involvement, making it especially attractive for large groups. </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">The newly released <em>DeBlob</em>, <em>Spore</em> and <em>Little Big Planet</em> are creative and interactive, and are fast becoming family favorites. Of course, traditional sports games continue to attract interest from all ages, thanks to popular series like <em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Madden NFL</span></em> and <em><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Tiger Woods Golf.</span></em></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span> </span><br /> <strong>- How do you follow the ESRB rating system and how can it help our readers ensure the age-appropriateness of their gifts?</strong></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Located on the front of every box is a rating symbol &ndash; assigned by the Entertainment Software Rating Board (ESRB), an independent regulatory body &ndash; to help parents and individuals determine the maturity of the content. </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">There are six ESRB rating categories in all, including: C, Early Childhood; E, Everyone; E10+, Everyone 10+; T, Teens; M, Mature; and AO, Adults Only. <span>These symbols, similar to those used by the motion picture industry to rate films, allow adults to make informed decisions about what&rsquo;s appropriate for the child on their list.</span></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Following the ESRB rating system is actually very simple and easy to use:</span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"> Check the ESRB age ratings that appear on the front of every game package, and the content descriptors that appear on the back. You can use both parts of the rating system to select the most appropriate game for the child on your list.<span> </span></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Additionally, all GameStop employees enforce the Company&rsquo;s policy to restrict sales of games rated M, for Mature by the ESRB. GameStop does NOT sell, reserve, or offer Mature-rated games to customers under 17 years of age.<strong> </strong>When a Mature game is scanned, an ESRB advisory appears on the register screen requiring employees to ask any under-age customer for a valid photo ID, unless accompanied by a parent or guardian.</span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">If you&rsquo;re looking for ratings information or to learn more about video games both the Respect the Ratings (</span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><a href="http://www.respecttheratings.com/">www.respecttheratings.com</a>) </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">and ESRB (</span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><a href="http://www.esrb.org/">www.esrb.org</a>) </span><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">sites provide a wealth of information and ratings summaries for every rated video game on the market.</span></p>
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